• by Wayne Friedman , Staff Writer, Yesterday

Movies on streaming platforms currently average 40% less advertising time per hour versus the average TV series, according to Ampere Analysis.

This works out to around three minutes per hour versus five minutes an hour.

In terms of uninterrupted content minutes, movie viewers see an average of 36 minutes of film content between ad breaks, compared to around 14 minutes on TV series episodes.

Still, the range can be broad -- looking at different streamers and individual platforms to compare their movie and TV episodes.

The lowest advertising time for consumers overall is found with Netflix, which averages roughly 2.0 minutes of ad time for episodic TV series, and for movies, around 1.9 minutes.

On the other side, advertising time for legacy media-owned streaming platforms is generally much higher. For example, Disney+ runs around 7.9 minutes per hour of ad time for TV series, and 3.8 minutes per hour for movies.

The greatest disparity between TV and movies is on Paramount+: Around 8.1 minutes for TV series episodes and less than one minute per hour (0.7 minutes) for movies. Bottomline: Paramount+ streamed TV series have 10 times the amount of ad time content than with movies.

The overall analysis is for natural storyline breaks in movie and TV content.

“Films rely on maintaining narrative and cinematic immersion, so ad breaks are typically less frequent to align with the viewing experience,” says Callum Sillars, senior research manager at Ampere Analysis. “Episodic content has organic breakpoints both during and between episodes, enabling higher ad loads."

Total advertising pod/breaks on streaming are typically much less than linear TV, at just over one minute.

Ads on linear TV can run as long as two to three minutes in duration.