The Media Rating Council revised its status for both services no longer being under review for accreditation: VideoAmp plans to reassess its application next … Read the whole story

The announcement comes with the release of a study identifying social, economic, legal and advertising issues, and the role advertisers, media and measurement need … Read the whole story

A Paramount-WBD merger will have an overall 28.5% share, in terms of total cable TV network share. Its four-year theatrical business share (2022-25) yields … Read the whole story

"If Paramount succeeds in buying Warner Bros., the merged firm will be the largest buyer of original film and television programming in the United … Read the whole story

U.S. ad-spending growth continued to decelerate in May - expanding just 0.7% vs. May 2025 - the worst month since year-over-year Olympic spending comps … Read the whole story

Brands feeding their real-time community insights into AI systems are seeing a creative advantage, according to a new report from WARC, Lions Advisory, and … Read the whole story

The primary reason for the 12-state lawsuit is that a Paramount-WBD combination would curb entertainment content and distribution, putting the TV/movie marketplace into fewer … Read the whole story

S&P says 'casual' sports fans are those who watch less than five hours of sports per week, with 'avid' fans at 10 hours or … Read the whole story