The Media Rating Council (MRC) Wednesday updated its quarterly accreditation status report to clarify two services no longer under
review: VideoAmp and Nielsen One.
The update says VideoAmp's status continues to no longer be under review, but instead of being characterized as a "lack of intent to continue the audit," the
MRC added that VideoAmp "plans to reassess in 2027."
Separately, the MRC clarified that it was not the entire Nielsen One that was being reviewed and has since withdrawn from the accreditation
process, just its Nielsen One Ads component.
The MRC characterized Nielsen One Ads status as being "removed from in-process due to planned material methodological changes to the service.
As such, the service is formally withdrawn from the accreditation process."
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"While currently removed from 'in-process' status, we are actively addressing feedback received during the pre-audit
process, with a focus on completing enhancements to re-enter the process in 2027, potentially sooner," confirms VideoAmp Vice President-Marketing and Communications Stephanie Doennecke.