Targeting and content quality will show continued growth to 49% and 46%, respectively - up from 39% and 43% the prior year, a report … Read the whole story

The merger "would extinguish competition between Paramount and Warner Bros. and inflict substantial harm on movie theatres, basic cable distributors, and, ultimately, audiences nationwide," … Read the whole story

Mark S. Robinson spent 45 years watching Black execs change marketing. As current events erase that past, he has created a powerful archive. Read the whole story

"So much energy has been expended on bringing in AI, but if you look at that generation's reaction, they're utterly rejecting it," film director … Read the whole story

Advertisers could be left with fewer independent networks to negotiate with for ad space, but a combined company could offer performance advertisers massive amounts … Read the whole story