TVBlog
by Adam Buckman, Featured Columnist
A new drama coming to HBO and HBO Max this week will take its place among the best of the recent TV dramas about the super, super rich. Read the whole story
by Wendy Davis
A federal judge entered an order allowing Paramount Skydance to complete its $110 billion acquisition of WBD - provided the company follows conditions aimed … Read the whole story
by Wayne Friedman
In September, overall CPMs spiked 40% vs. a year ago, according to Guideline. Read the whole story
by Rob Williams
Encountering the same campaign in multiple places has a way of making people remember it. Read the whole story
by Wendy Davis
A federal judge has rejected Paramount Skydance's request to dismiss a lawsuit alleging it wrongly shared children's video-viewing information with Google and Microsoft. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The focus is Name, Image, and Likeness (NIL) deals - ones approved by a 2021 NCAA policy. Good news for sports-related TV businesses - … Read the whole story
COMMENTARY
by Mike Kunz
Strong creative wins more conversions at lower cost. Platforms reward strong creative with cheaper distribution, higher engagement and access to higher-quality audiences. Read the whole story