With the live streams of its networks now on multiple devices, ESPN is taking an intriguing strategy with ad sales that other networks could learn from. At its upfront event … Read the whole story
Video ad platform developer Adap.tv continues its expansion into big Madison Avenue agencies, announcing a deal this morning to provide a new platform customized … Read the whole story
With just two weeks to go in the regular TV broadcast season -- and right before the upfront TV presentations -- Fox is tracking … Read the whole story
Discovery US Hispanic, which includes Discovery en Español and Discovery Familia, is joining forces with the company's media innovation outfit (Discovery Solutions) to roll … Read the whole story
Actor/producer Ashton Kutcher has joined the hit comedy "Two and a Half Men." Kutcher's career counts film, TV, commercials and social media. Production on … Read the whole story
For the fourth year in a row, "American Idol" continues to be the top buy for marketers -- but it's not just traditional TV … Read the whole story
Google's "Dear Sophie" ad running on television during "Glee" and "American Idol" last week emerged as the most effective of the 130 new national … Read the whole story
Talk about getting in under the wire! With only five weeks to go before the end of the traditional broadcast television season -- a … Read the whole story
Fox is getting tough with some of its TV affiliates when it comes to retransmission discussions. Other networks might do the same. Will this … Read the whole story
While many Web publishers keep looking for that one Webisode hit, Univision has been building a nice little trove of regular digital video content … Read the whole story
The advent of the DVR (The PVR and DVR) is credited not only with increasing the ways a viewer can access and view content. … Read the whole story