by Wayne Friedman
This year's upfront TV market is pegging programs at an average 9% to 12% price increases for CPMs -- higher than the 6% to … Read the whole story
by Laurie Sullivan
Microsoft made a strategic move Monday, announcing at the Electronic Entertainment Expo in Los Angeles it would integrate its search engine Bing into the … Read the whole story
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by Wayne Friedman
CBS is starting to make some upfront prime-time advertising deals at low to mid-teen price increases -- down off initial 18% pricing, according to … Read the whole story
by Wayne Friedman
In midday trading, CBS Corp.'s stock price sharply rose almost 3% to $27.71 -- after remarks from Les Moonves, its president and CEO, that … Read the whole story
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by David Goetzl
CBS still has some work to do to satisfy CEO Leslie Moonves' bullishness to Wall Street. The network was locked in standoffs late Monday … Read the whole story
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by David Goetzl
Fox has closed its upfront sales process, saying it achieved "significant growth" in both volume and pricing, but the network did not offer specific … Read the whole story
by Wayne Friedman
TV viewers with over-the-air broadcast-only programming continue to grow -- mostly among younger, lower-income and minority homes. U.S. viewers receiving over-the-air broadcast signals have … Read the whole story
by David Goetzl
Disney said Monday that Katie Couric, who recently finished a run hosting the CBS evening newscast, would join the company as a member of … Read the whole story
by David Goetzl
TRA, which offers research that attempts to match ad viewership with purchase behavior, has signed a deal to integrate its data into MediaBank's processing … Read the whole story
by David Goetzl
NBC said Ben Bailey, who asks the questions while driving on Discovery Channel's "Cash Cab," will host a new game show on the network … Read the whole story
by Wayne Friedman
The late-night talk wars really hasn't been about Letterman, Leno or O'Brien in 2011 -- think Jon Stewart and Stephen Colbert. For the month … Read the whole story
by David Goetzl
Even as NBA ratings have jumped recently with LeBron James trying to lead the Miami Heat to a title, game two of the NBA … Read the whole story
by David Goetzl
The saga of whether the superstar-laden Miami Heat can win a championship didn't quite have the appeal Sunday as last year's Boston-Los Angeles final. … Read the whole story
COMMENTARY
by Diane Mermigas
Just when network and local broadcasters are getting comfortable with the notion that hefty retransmission fees are a solid second revenue stream, new technology … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
I went to the movies recently with my wife, my 12-year-old son, and my mother-in-law, who is in her early 70s. Prior to the … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
Last month, I traveled up to the Boston area for my college reunion, and I enjoyed reconnecting with old friends and classmates, among them … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Just moments after the Memorial Day weekend is over, my wife always asks me a telling entertainment question: "When will TV come back?" Well, … Read the whole story
COMMENTARY
by Ed Martin
It's entirely too early to pass judgment on any of the new fall series the broadcast networks introduced during Upfront week, largely because the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Taking a break from the upfront talks this week, one media agency executive mused about how far the business has come in 20 years … Read the whole story
COMMENTARY
by Jane Clarke
This week we offer the specific terms and definitions for ad coding and tagging. As you will see, there are varying opinions of which … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
This year's TV upfront has its usual theme. The first network to do deals -- once again, Fox, as has been the case for … Read the whole story