by Wayne Friedman
This year's upfront TV market is pegging programs at an average 9% to 12% price increases for CPMs -- higher than the 6% to … Read the whole story
by Laurie Sullivan
Microsoft made a strategic move Monday, announcing at the Electronic Entertainment Expo in Los Angeles it would integrate its search engine Bing into the … Read the whole story
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by Wayne Friedman
CW completed its upfront sales activity, adding around 10% in total upfront dollars in the midst of a mostly strong upfront advertising market. The … Read the whole story
by David Goetzl
After years of speculation about which network would land Olympic rights, it's finally in the hands of the decision-makers in Switzerland. All three competitors … Read the whole story
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by David Goetzl
CBS still has some work to do to satisfy CEO Leslie Moonves' bullishness to Wall Street. The network was locked in standoffs late Monday … Read the whole story
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Netflix, smartphones and iPads have changed the TV landscape. It all comes down to a content play -- what programs consumers decide they must … Read the whole story
by Wayne Friedman
TV viewers with over-the-air broadcast-only programming continue to grow -- mostly among younger, lower-income and minority homes. U.S. viewers receiving over-the-air broadcast signals have … Read the whole story
by Gavin O'Malley
Glenn Beck debuted a live-streaming Web TV network that's sure to ruffle a few feathers. Along with the domain name, GBTV.com, Mercury Radio Arts … Read the whole story
by David Goetzl
Disney said Monday that Katie Couric, who recently finished a run hosting the CBS evening newscast, would join the company as a member of … Read the whole story
by David Goetzl
TRA, which offers research that attempts to match ad viewership with purchase behavior, has signed a deal to integrate its data into MediaBank's processing … Read the whole story
by Wayne Friedman
"The Voice" has been a surprise hit on NBC, and its affiliates have been benefiting -- especially with late-news programming. Gannett has pushed various … Read the whole story
by David Goetzl
The saga of whether the superstar-laden Miami Heat can win a championship didn't quite have the appeal Sunday as last year's Boston-Los Angeles final. … Read the whole story
COMMENTARY
by Bob DeSena
There's not much that's "hotter" than data. Everywhere we look, it's at the center of things. But this was not always the case. Data … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For Katie Couric it isn't a question of whether this is the second coming of Jane Pauley, but whether this the first coming of … Read the whole story
COMMENTARY
by Sam Vasisht
A few years ago, the term "YouTube generation" emerged, describing those who watch video online on their PCs. What a novel idea! The YouTube … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
I went to the movies recently with my wife, my 12-year-old son, and my mother-in-law, who is in her early 70s. Prior to the … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
Last month, I traveled up to the Boston area for my college reunion, and I enjoyed reconnecting with old friends and classmates, among them … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Just moments after the Memorial Day weekend is over, my wife always asks me a telling entertainment question: "When will TV come back?" Well, … Read the whole story
COMMENTARY
by Joe Mandese
It's not really a mobile conversation per se, but the Agency Workshop panel at OMMA Global made some interesting observations about the ways digital … Read the whole story