While there are plenty of so-called "hard-to-reach" demos that media buyers grapple with - be it avid teenage gamers or wealthy DVR fiends -- it's time for a new segment … Read the whole story
In the strong digital age, television advertising continues to thrive -- now up by nearly a double-digit percentage increase in the first quarter: growing … Read the whole story
Overall, broadcast networks' prime-time inventory look to gain around 3% to 5% in overall volume to some $8.5 billion; cable networks will add 12%, … Read the whole story
ABC is a great network for targeting women, notes Horizon Media. It's got the biggest concentration of female viewers for any network outside of … Read the whole story
Network program ratings may be getting smaller, and cable ratings may be getting bigger, but programs from the broadcast networks still dominated this past … Read the whole story
General Motors said it has signed a deal to make Chevrolet a top-line sponsor of Fox's coming "The X Factor" singing competition in the … Read the whole story
The TVB said that national ADS (Alternative Delivery System) penetration reached a record in May for TV homes and in those that pay for … Read the whole story
NBC's new musical drama "Smash" isn't launching until early next year, but the show already has a record contract as it takes a page … Read the whole story
Dr Pepper is presenting a series of concerts leading up to the network's Premios Juventud, a Hispanic youth awards show that celebrates pop culture. … Read the whole story
Katie Couric certainly has her work cut out for her during the year ahead. Launching a new daytime talk show is a difficult enough … Read the whole story
Every Olympic event in the future will be seen live -- even if it starts at 2:30 a.m. on your local TV station, even … Read the whole story
Last week we outlined all the terms and definitions for Ad Coding. This week we explore Program Coding. As with Ad Codes, Program Codes … Read the whole story
Successful TV shows are tougher to come by. Only 23% of shows from last year made it to a second season. That's down from … Read the whole story