by Wayne Friedman
A new version of TRA's Media TRAnalytics -- the research tool that marries second-by-second data with consumer purchasing data -- will provide TV networks … Read the whole story
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by Joe Mandese
Citing the "first signs of weakness," Interpublic's Magna Global unit this morning issued a downgrade to its outlook for U.S. ad spending in 2011, … Read the whole story
by David Goetzl
As Discovery Channel gears up for the launch of its sprawling "Curiosity" event series later this summer, a companion Web site has debuted, featuring … Read the whole story
by Laurie Sullivan
As companies develop or acquire media management software, online and broadcast TV advertising will discover closer ties. In that vein, Google bought the technology … Read the whole story
by David Goetzl
Even as OWN: Oprah Winfrey Network has had some bumps getting off the ground, Winfrey said Thursday she has confidence success is coming as … Read the whole story
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by Joe Mandese
Capping off a week of research findings and discussions focusing on how Madison Avenue measures audiences across the multitude of screens they use to … Read the whole story
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by Wayne Friedman
TV broadcaster Acme Communications says automotive advertising appears to be softer in the second quarter -- a trend that differs at other TV station … Read the whole story
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by Wayne Friedman
Are TV viewers tuning away from your commercial to another channel, or other activity? Millward Brown and Kantar Media say they have developed an … Read the whole story
by David Goetzl
Media Storm, the agency with a slew of entertainment clients, said it is looking to extend the effectiveness of network promos by taking advantage … Read the whole story
by David Goetzl
Bloomberg said it has tapped an executive at ABC News' digital operations to lead its 24-hour business news network, which will relish closing the … Read the whole story
by Wayne Friedman
TNT's sci-fi drama "Falling Skies" pulled in the best ratings for a new cable series launch this year -- but it wasn't enough to … Read the whole story
by Wayne Friedman
Extending its TV-sports marketing efforts, Stan Lee's "The Guardian Project," a bunch of comic-book hockey-theme superheroes, has struck a marketing and equity deal with … Read the whole story
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by David Goetzl
The CBS-owned independent station in Boston is becoming a MyNetworkTV affiliate this fall. WSBK, part of a duopoly with WBZ (the CBS station), is … Read the whole story
by David Goetzl
Comcast's group of 10 owned NBC stations, which took on an "NBC Local Media" umbrella to emphasize expansion into new platforms, is switching to … Read the whole story
by Karl Greenberg
Guardian Media Entertainment will join in an equity partnership with NBC Universal wherein the latter will give cross-platform media support around content and product … Read the whole story
by Wayne Friedman
Game seven of NBC's "NHL Stanley Cup Finals" did its job as the top-rated show of Wednesday night. It earned high marks versus the … Read the whole story
COMMENTARY
by Amy Corr, Staff Writer
Yule Log. Rotisserie chicken. Whopper sandwiches. Or, things you can watch on TV 24/7, atop flames. In one of its last campaigns for Burger … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
Last week, to celebrate our wedding anniversary, my wife and I went for a walk on the High Line, the incredible park that's been … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
This TV headline looks good: For the first time, cable networks grabbed more upfront advertising dollars than broadcast networks -- $8.96 billion versus broadcast's … Read the whole story
COMMENTARY
by Ed Martin
TNT's signature crime drama "The Closer," arguably the most successful scripted series in the history of advertiser-supported basic cable, is about to try something … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Cable system operators are finally moving to a point where the description of their business will truly be a misnomer. Increasingly, entertainment distribution systems … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
As attendees to the Smart TV Summit in San Jose last week learned, it is estimated that by the end of 2015 there will … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Feel free to ignore IPv6, but I recently came across a white paper that describes to marketers why they should care about the transition … Read the whole story
COMMENTARY
by Jane Clarke
Ad decision components -- whether hardware or software -- come into play once the ad inventory is properly watermarked and ready to air. But … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
I am an early adopter when it comes to anything TV or video-related. I got my VCR and DVR when each was in less … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Television always looks for the out-of-nowhere hits in the sometimes-sleepy summer period. And Current TV, with Keith Olbermann's new show starting in a few … Read the whole story