TVBlog
By Sunday afternoon, there was a flurry of activity surrounding two events that still had people buzzing Monday morning. In a certain sense, both touched on patriotism. There was NBC … Read the whole story
A new version of TRA's Media TRAnalytics -- the research tool that marries second-by-second data with consumer purchasing data -- will provide TV networks … Read the whole story
Citing the "first signs of weakness," Interpublic's Magna Global unit this morning issued a downgrade to its outlook for U.S. ad spending in 2011, … Read the whole story
As Discovery Channel gears up for the launch of its sprawling "Curiosity" event series later this summer, a companion Web site has debuted, featuring … Read the whole story
As companies develop or acquire media management software, online and broadcast TV advertising will discover closer ties. In that vein, Google bought the technology … Read the whole story
Even as OWN: Oprah Winfrey Network has had some bumps getting off the ground, Winfrey said Thursday she has confidence success is coming as … Read the whole story
Capping off a week of research findings and discussions focusing on how Madison Avenue measures audiences across the multitude of screens they use to … Read the whole story
TV broadcaster Acme Communications says automotive advertising appears to be softer in the second quarter -- a trend that differs at other TV station … Read the whole story
Are TV viewers tuning away from your commercial to another channel, or other activity? Millward Brown and Kantar Media say they have developed an … Read the whole story
Media Storm, the agency with a slew of entertainment clients, said it is looking to extend the effectiveness of network promos by taking advantage … Read the whole story
Bloomberg said it has tapped an executive at ABC News' digital operations to lead its 24-hour business news network, which will relish closing the … Read the whole story
TNT's sci-fi drama "Falling Skies" pulled in the best ratings for a new cable series launch this year -- but it wasn't enough to … Read the whole story
Extending its TV-sports marketing efforts, Stan Lee's "The Guardian Project," a bunch of comic-book hockey-theme superheroes, has struck a marketing and equity deal with … Read the whole story
The CBS-owned independent station in Boston is becoming a MyNetworkTV affiliate this fall. WSBK, part of a duopoly with WBZ (the CBS station), is … Read the whole story
Comcast's group of 10 owned NBC stations, which took on an "NBC Local Media" umbrella to emphasize expansion into new platforms, is switching to … Read the whole story
Guardian Media Entertainment will join in an equity partnership with NBC Universal wherein the latter will give cross-platform media support around content and product … Read the whole story
Game seven of NBC's "NHL Stanley Cup Finals" did its job as the top-rated show of Wednesday night. It earned high marks versus the … Read the whole story
COMMENTARYYule Log. Rotisserie chicken. Whopper sandwiches. Or, things you can watch on TV 24/7, atop flames. In one of its last campaigns for Burger … Read the whole story
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Last week, to celebrate our wedding anniversary, my wife and I went for a walk on the High Line, the incredible park that's been … Read the whole story
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This TV headline looks good: For the first time, cable networks grabbed more upfront advertising dollars than broadcast networks -- $8.96 billion versus broadcast's … Read the whole story
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TNT's signature crime drama "The Closer," arguably the most successful scripted series in the history of advertiser-supported basic cable, is about to try something … Read the whole story
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Cable system operators are finally moving to a point where the description of their business will truly be a misnomer. Increasingly, entertainment distribution systems … Read the whole story
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As attendees to the Smart TV Summit in San Jose last week learned, it is estimated that by the end of 2015 there will … Read the whole story
COMMENTARYFeel free to ignore IPv6, but I recently came across a white paper that describes to marketers why they should care about the transition … Read the whole story
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Ad decision components -- whether hardware or software -- come into play once the ad inventory is properly watermarked and ready to air. But … Read the whole story
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I am an early adopter when it comes to anything TV or video-related. I got my VCR and DVR when each was in less … Read the whole story
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Television always looks for the out-of-nowhere hits in the sometimes-sleepy summer period. And Current TV, with Keith Olbermann's new show starting in a few … Read the whole story
