TVBlog
TVB, the trade group that looks to boost ad sales for local broadcasters, is floating data showing local news is outfoxing high-profile cable news in multiple markets. One implication: despite … Read the whole story
The campaign, also seen on high-visibility billboards, additionally aimed to convey a broader message to Arby's' target audience, which it describes as "balance seekers": … Read the whole story
The disruptive new campaign, via AOR Saatchi & Saatchi, L.A., overturns a shopworn, if spurious, paradigm that says vehicle advertising must feature 30-somethings at … Read the whole story
In a surprise development, two of the industry's biggest and fiercest competitors -- Omnicom Media Group and Horizon Media- - have teamed up to … Read the whole story
That ad, which takes a direct jab at Coke by overtly hijacking the polar bear theme that Coke has used to drive its winter … Read the whole story
Looking to streamline its association with TV advertisers, NHL and the NBC Sports Group have created a new media sales venture. NBC Sports will … Read the whole story
Although competition from other digital devices is growing, shipments of new TV set-top boxes will continue to climb -- to more than 1 million … Read the whole story
The campaign centers on a live scent experiment. The TV ads show Febreze being used in such public environments as hotels, and restaurants to … Read the whole story
The ad, which pulled a 670 Ace score compared to the beverage category's norm of 551, was also Coke's highest-scoring ad in the past … Read the whole story
J.R. Ewing will be back next summer. TNT will air a remake of "Dallas," which will be based on the CBS hit and have … Read the whole story
Suzanne Kolb is the new president for E! A former marketing chief for E! and Style networks credited with propelling the "Kardashian" franchise, she … Read the whole story
ESPN, which appeared to have sworn off scripted programming, will air "Friday Night Lights" on multiple platforms as the show ends its run on … Read the whole story
The Hallmark Hall of Fame franchise, born during the Truman Administration, is moving to ABC this season after ending its run on CBS this … Read the whole story
- COMMENTARY
I was sad to read that Lorenzo Charles died last week. Remember him? Back in '83, it was Lorenzo Charles who slammed Dereck Whittenburg's … Read the whole story
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It doesn't happen often enough in TV or entertainment: an honest opinion about someone's work. Actor Shia LaBeouf says his work on "Transformers 3" … Read the whole story
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Two significant series -- one with a giant following among science-fiction fans, the other a multiple Emmy Award winner -- transition to new networks … Read the whole story
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TV revenue doesn't seem to help sports leagues in their more desperate times -- during lockouts, strikes, and work stoppages. But increasingly, television is … Read the whole story
COMMENTARYA writer at NBC's "The Office" has gotten the nod from MetaCafe users as the "fan favorite" among original Web series from the popular … Read the whole story
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Customized deliverability of ads that better target specific consumer segments is the holy grail for advertisers. It enables advertisers to eliminate message waste and … Read the whole story
- COMMENTARY
One of the more intriguing arcs set to accelerate with online video is whether or not genie-back-in-the-bottle tactics can succeed. Such tactics pose a … Read the whole story
