"If the last couple of years were about proving we're a durable player, this year is about establishing ourselves as a formidable one," promised … Read the whole story

"The most recent growth story is unfolding across Spanish-language TV," iSpot.tv.'s Stuart Schwartzapfel tells "Marketing Daily." Read the whole story

The proposed standard will present an interoperable framework designed to work across existing systems to reduce measurement inefficiencies, streamline reporting, and enable more accurate … Read the whole story

During the 90-minute special sponsored by Bissell and Halo Collar, adoptable pups will face off in a friendly competition. Read the whole story

The campaign was for German home improvement chain Hornbach from agency HeimatTBWA, working with media shop Tempomedia Berlin. Read the whole story

At its Brandcast upfront, YouTube execs talked about the platform's content foundation and creator content focus, distinguishing it in comparison to other channels. Read the whole story

Moving performance advertising and marketing deeper into TV, Comcast has released a local tool via the Model Context Protocol open standard for connecting AI … Read the whole story