NBC's "Sunday Night Football" is highest at 23.2 million viewers, followed by CBS Sunday games at 20.5 million and ABC/ESPN's "Monday Night Football" at … Read the whole story

Some of the industry's favorite creative techniques are excellent at attracting attention while doing remarkably little to persuade consumers. Read the whole story

Audiences worlwide don't seem to mind commercial interruptions or product placements in microdramas. Read the whole story

"We are creating a synthetic panel," Nielsen's David Kurzynski told a roomful of ad industry researchers earlier this year. He went on to pitch … Read the whole story

Proponents of the move say it would give the biggest TV station groups massive control - perhaps to compete with local digital media and … Read the whole story

ByteDance is the latest company banned from buying ads on a rival's platform, as providers escalate rivalries by blocking competitors from gaining market share. Read the whole story