The attention span of the average consumer
supposedly has shrunk to the point where sitting through a 30-second commercial qualifies as an endurance sport. Yet millions of people are happily binge-watching microdramas on their smartphones,
spending hours following romantic betrayals, family feuds and other catastrophes that could probably be resolved …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.