TVBlog
by Adam Buckman, Featured Columnist
A new NBC sitcom revives memories of the era when the networks churned out dozens of shows each season and most of them never reached a second season or even … Read the whole story
by Laurie Sullivan
Google and OpenAI lead in AI search adoption, but female and senior users are forecast to drive growth for AI-based products, based on a … Read the whole story
by The Editor
A tribute celebrating the life of pioneering ad industry researcher Bill Harvey will be held Oct. 20th at the ARF's New York headquarters. In-person … Read the whole story
by Laurie Sullivan
The umbrella company will pull expertise and combine data from fifty-five, DP6 and Jellyfish to help brands achieve their goals. Read the whole story
by Rob Williams
Age can help explain consumer behavior, but it doesn't always tell marketers who's using a platform. Read the whole story
by Rob Williams
Teens can be remarkably loyal to their favorite platforms while showing considerably less affection for the brands trying to reach them. Read the whole story
by Steve McClellan
In Q3, connected media (including media, commerce, CRM and influencer marketing), represented 62% of the Groupe's total net revenue and posted a high-single-digit gain … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The investigation is focused on CNN, NBC, ABC, CBS, and Fox News Channel after they temporarily declined to provide press pool coverage of the … Read the whole story
COMMENTARY
by Jon Last, Columnist
One truth: the growing majority of sports event attendees who feel that they are being priced out of the market, while others are spending … Read the whole story