by Karl Greenberg
The campaign, via AOR Southland, Mich.-based GlobalHue, sets the stage with a four-page insert in Monday's USA Today spotlighting the list of third-party endorsements … Read the whole story
by Karl Greenberg
The "Challenger" campaign is continuing with a more aggressive creative and a social-media component in which consumers help decide the ads' media rotation. The … Read the whole story
by Karl Greenberg
"Millennials are the heart and soul of the business and there are some other companies who have formed total brands to attract them," Ford's … Read the whole story
by David Goetzl
The ION network has acquired first-run rights to films in the basic cable and broadcast windows for the first time, inking a deal with … Read the whole story
by Wayne Friedman
So-called "Over The Top" Internet-driven video services are causing bandwidth problems for telcos and IPTV services. The growing OTT service will total $32 billion … Read the whole story
by Wayne Friedman
The U.S. Government Accountability Office says there needs to be more oversight for kids' programming, especially for cable and satellite broadcasters. Read the whole story
by Aaron Baar
Beginning this month, the Costa Mesa, Calif. company's "Feel the Mexcellence" campaign showcases the restaurant's passion for flavor, preparation and in-store experience. Television commercials … Read the whole story
by Tanya Gazdik
The effort, from Ogilvy & Mather, includes TV, radio, print, online, digital, out-of-home, branded content, search, events, social and multicultural. TV breaks July 18 … Read the whole story
by Erik Sass
Meredith Corp.'s "Siempre Mujer" is teaming up with CNN en Español in a new multimedia initiative geared to Hispanic women in the U.S. Drawing … Read the whole story
by Wayne Friedman
Television ratings for Major League Baseball's All Star game dropped this year; part of the reason may have to do with the players. Big … Read the whole story
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by David Goetzl
A coalition looking to launch a national mobile program service will use "Dyle" as its consumer brand. "Dyle" apparently is derived from some marriage … Read the whole story
by Wayne Friedman
Conan O'Brien's celebrated "Curtain" commercial for American Express top-lined six commercials nominated for an Emmy Award. He was followed by the Old Spice spot, … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
In just about two months' time, on the tenth anniversary of the event that changed America, the Word Trade Center Memorial will open to … Read the whole story
COMMENTARY
by Seth Haberman
As marketing, media or advertising professionals, we all suffer from PBS. I'm not referring to the ongoing debate on funding of the Public Broadcasting … Read the whole story
COMMENTARY
by Ed Martin
One of the few guilty pleasures enjoyed by professional television critics every year at this time is the opportunity to rip into voting members … Read the whole story
COMMENTARY
by Jane Clarke
Advanced, customizable advertising that better targets relevant consumer and purchasing groups is one aspect of addressability. The message itself -- the content and creative … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Cowell's new show, "The X-Factor," seems to take a swipe at "American Idol" -- a rare move considering both shows air on the Fox … Read the whole story