by Karl Greenberg
Greg Ross, the VP of business extensions for GM, was in New York on Monday at Best Buy's flagship in Union Square. He tells … Read the whole story
by Karlene Lukovitz
The billboard initiative -- active through Aug. 23 -- is clearly designed to drive more online orders, as well as bring the latest element … Read the whole story
by Erik Sass
Media buyers and planners are embracing digital out-of-home video as a way of reaching consumers who are increasingly on the go and less accessible … Read the whole story
by Laurie Sullivan
Rumblefish released an application programming interface Tuesday giving software developers a pipeline to integrate licensed music and soundtracks into mobile and Web applications through … Read the whole story
by Wayne Friedman
New bells and whistles on Internet-connected televisions aren't going to waste: Over 60% of Internet-connected TV households use TV apps at least once per … Read the whole story
-
by Tom Siebert
SAN DIEGO - Comic-Con hasn't become what it's become because of comic books, at least as far as the military-industrial-entertainment-media complex is concerned. It's … Read the whole story
-
by Ed Martin
SAN DIEGO - You hear a lot about the 150,000-plus fan-boys and - girls who jam the massive San Diego Convention Center every year … Read the whole story
-
by Wayne Friedman
Moving toward a world of complete TV messaging targeting, Comcast and NBC Universal have adopted dynamic ad insertion for the company's video-on-demand programming. Spots … Read the whole story
-
by Joe Mandese
In recognition of the growing size and influence of the U.S. Hispanic population, the newspaper industry this morning will introduce a new national network … Read the whole story
by Laurie Sullivan
Project Runway, the hit A+E Networks Lifetime reality show and designer competition that is debuting in its ninth season Thursday, will encourage fans to … Read the whole story
-
by Wayne Friedman
Looking for greater access to valuable set-top box data for its local TV research products, Nielsen has made a multi-year deal with Kantar Media … Read the whole story
by Aaron Baar
"Unlike other sports where people are involved with the league or with star players, with the NCAA they're really involved with the schools and … Read the whole story
by Wayne Friedman
Netflix's second-quarter results show improving numbers when it comes to revenue, income, and the number of subscribers. Netflix profit was up more than 50% … Read the whole story
COMMENTARY
by Bob DeSena
What a show, with dueling arguments and superstar spokesmen. But we can now announce a deal. It's done. Our long national nightmare is over. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The NFL is coming back -- and TV marketers are breathing easier. But might they be gasping again? Back in April, NFL TV advertisers … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
Here you are, reading the TV Board on MediaPost. So it's probably safe to assume that you, like me, love -- or at least … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
You might love your iPad (though flash video might make it better). You might love your Netflix (though that price hike is kind of … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
And here's another good reason for TV networks to dislike the Internet: they just don't get a fraction of the attention here that they … Read the whole story