Entertainment advertising was down 6% to $1.8 billion including advertising from political, Star India and Fubo, Disney had 10% higher growth at its sports … Read the whole story

Backed by research finding half of demand-side execs already are scaling AI in their advanced audience measurement, the news comes days after Dentsu unveiled … Read the whole story

The IAB announced that NBCU's Alison Levin has been appointed chair of the IAB Board of Directors for 2026, with Alan Moss of Amazon … Read the whole story

Consumers can bet with or against Jenner through the Fanatics Sportsbook app following the reveal that she is betting on the New England Patriots … Read the whole story

Hailee Steinfeld flees a sketchy insurer run by Keegan-Michael Key and Danny McBride. Read the whole story

Weiss says CBS News needs to meet audiences where they are. The word "product" can be tricky when it comes to journalism. Read the whole story

Marketers are rethinking how to approach customer data ahead of high-traffic online and in-person moments like the Super Bowl, with a focus on building … Read the whole story