The Interactive Advertising Bureau (IAB)
announced that Alison Levin, NBCUniversal president of advertising and partnerships, has been appointed as chair of the IAB Board of Directors for 2026.
Levin brings extensive
experience working at companies throughout the industry, with time spent supporting clients at Roku, YuMe and IAC Advertising Solutions, among others,
Alan Moss of Amazon Ads is
stepping in as IAB Vice Chair. Before joining Amazon, he supported clients for 13 years at Google, and for three years at PayPal.
Both executive have a strong foundation in advertising.
The appointments set the tone for a year of transformation and collaboration as AI reshapes the digital advertising industry.
This new leadership team brings clarity, strategic vision, and
operational expertise needed to guide the industry through what the IAB expects to be a disruptive year.
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“I’ve been proud to serve on the IAB Board during a time of tremendous
growth and innovation for our industry,” Levin stated. “Taking the lessons I’ve learned along the way and from my predecessor Shenan Reed, I look forward to continuing this work of
bringing together diverse voices from across the ecosystem, helping brands and publishers embrace change, and ensuring our industry remains focused on delivering value to consumers and
marketers.”
Levin and Moss have committed to support cross-industry collaboration that
helps brands and publishers adapt to change while keeping the focus on long-term value for consumers and marketers, as measurement, responsible AI and trust through standards take center stage,
according to the announcement made Sunday.
New 2026 IAB board of director members elected to a three-year terms include include Brian Monahan, senior vice president at Albertsons
Media Collective, which recently announced a new location in New York to remain close to ad agencies. Heidi Zak, co-founder and CEO of Thirdlove,
has also been elected to a three-year term.
“As the digital industry embarks on another seismic shift driven by AI, our industry must rethink everything from how we approach media,
measurement, commerce, creativity, workflow, privacy, and consumer trust,” stated David Cohen, CEO of the IAB. “As IAB marks its 30th year, I’m energized by the leadership Alison and
Alan bring to tackle today’s complex landscape while building for what’s next."