Offering ad buyers more scaling options, video ad company Adap.tv just relaunched its buy-side content-filtering service. The service lets buyers select the type of … Read the whole story

The idea is that the retailer's Elf balloons, which have been floating down Broadway since 1947, are in desperate need of a makeover. Called … Read the whole story

NBC Universal is again offering a half-hour promotional show this summer for the NBC network's upcoming fall season. It will showcase "Playboy Club" and … Read the whole story

Discovery continues to tout its "ID" or "Investigation Discovery" network as a growth outlet. The network, by one measure, has posted a 69% increase … Read the whole story

The retailer contracted VistaEmerge (and its charismatic singer) to promote the new line of shoes, which are targeted at teen girls. Rather than take … Read the whole story

While the product's formula isn't being changed, with new branding -- or at least new primary branding -- new packaging and new marketing, it's … Read the whole story

Lionsgate indicated Wednesday that a news report saying it would launch something akin to a network for mega-star Tyler Perry was on target. CEO … Read the whole story

Ram Brand CEO Fred Diaz and advertising chief Marissa Hunter talked about the brand's back-road travels and how the campaign is evolving. In a … Read the whole story

A federal judge rejected Comcast's request for a temporary restraining order against DirecTV, regarding the advertising for its valuable and profitable "NFL Sunday Ticket" … Read the whole story

No problem is too big for Google to try to solve with an algorithm and a template. Its ambitions to get every shred of … Read the whole story