Arbitron's efforts to use its Portable People Meters (PPMs) for cross-media measurement may have picked up some steam as it released results from a 2010 test conducted with station owner … Read the whole story
"Vizio has received a slew of accolades and awards and was being talked about as a technology leader at the latest Consumer Electronics Show. … Read the whole story
Results from a TV-radio station test indicate that jointly selling radio and TV advertising together in simultaneous campaigns can increase audience reach -- and … Read the whole story
The promotion runs through Sept. 11 and will award a total of $500,000 in instant gift cards. Ads feature TV personality Al Roker as … Read the whole story
U.S. consumers looking to buy a 3DTV during the next year plan to spend over 50% more than those buying a regular HDTV, with … Read the whole story
Time Warner cable, the fourth largest provider of subscription TV and broadband communications services, just got bigger, agreeing to acquire Insight Communications from The … Read the whole story
NBC Universal's station in Philadelphia has a deal with location-based social app foursquare to reach younger consumers. The station carrying the NBC 10 brand … Read the whole story
Bravo is taking its "Real Housewives" franchise on the road. In a live tour, cast members from the various incarnations will appear on stage … Read the whole story
Several weeks ago, I wrote of the Great Debt Ceiling debate that we might be witnessing the greatest show on earth. I was wrong. … Read the whole story
With all the problems AMC has with its TV producers, maybe it should just sell more advertising and make more money for everyone. Read the whole story
Last week marked the 100th birthday of TV legend Lucille Ball. There's no question that she, Desi Arnaz, and "I Love Lucy"'s talented producers, … Read the whole story
Like many of us, I have been rattled by the volatility in the global markets sparked by S&P's downgrade of US T-Bills. But when … Read the whole story
In its latest promo, CBS News says it does "original reporting" -- and then some. "Original reporting" probably isn't the perfect snappy phrase to … Read the whole story