TVBlog
by Adam Buckman, Featured Columnist
Three of something constitutes a trend, and that is what TV has accomplished in the bad-neighbor space with a new one from Netflix that premiered this week. Read the whole story
by Wayne Friedman
On Fox networks, the average attention index for marketers is 121. World Cup brands are performing 21% higher than average, according to iSpot. This … Read the whole story
by Joe Mandese
"Consumer headwinds are already flowing through to advertising budgets," the analysts at Madison and Wall note - something that has also manifested in U.S. … Read the whole story
by Steve McClellan
Additional capabilities will be announced in the future, according to the company. Read the whole story
by Fern Siegel
The 30-second spot complements the Summer of Audi sales. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
With the digital/TV divide collapsed by CTV, digitally driven linear will be the next explosion in performance TV. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Is there a need for big screens, a better in-theater experience, and more fun? Hello, 'Barbenheimer'... Read the whole story
by Richard Whitman, Columnist
Stagwell's The Harris Poll did a recent survey that found sharply growing enthusiasm among Americans for the sport. Read the whole story