by Tanya Gazdik
The agreement makes New York-based MetLife the official insurance company of the Jets, Giants and the stadium complex, and includes interior and exterior branding … Read the whole story
by David Goetzl
Twentieth Television -- the News Corp. syndication arm, which distributes shows such as "Are You Smarter Than a 5th Grader," "Burn Notice" and "Glee" … Read the whole story
by Wayne Friedman
Almost half of parents say they allow children to consume "more" television, at 49%, and 46% for video games, in the summer. When asked … Read the whole story
by David Goetzl
Taco Bell is just one of MTV Video Music Awards sponsors using some form of in-show integration, which has helped MTV increase revenue for … Read the whole story
by Tanya Gazdik
The new enhancement offers cardmembers two points per dollar spent on travel and dining purchases in addition to existing benefits, including no foreign transaction … Read the whole story
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by David Goetzl
Nielsen's TV measurement service in Puerto Rico has received accreditation by the Media Rating Council following its April 2010 launch. A 500-home sample in … Read the whole story
by Wayne Friedman
This summer, Fox is leading among key 18-49 prime-time viewers with an average Nielsen 2.29 million number -- but it's down 12% from a … Read the whole story
by Wayne Friedman
ABC has refused to air a commercial for The Weinstein Company's new theatrical film "Our Idiot Brother," reportedly for its suggestions of drug usage … Read the whole story
by David Goetzl
Media General's station group is syndicating a NASCAR-related special produced by its station in the mid-size Johnson City, Tenn. market and has signed up … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
One of the things that attracted me to television advertising is TV's dominant leadership position among media for delivering massive reach and frequency against … Read the whole story
COMMENTARY
by Jane Clarke
The dynamic nature of Set-Top Box data makes for a dynamic series of terms to describe them, so "dynamic" in fact that there has … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Build a cool TV platform and viewers will come, especially if it's free. Also coming will be some tough-minded comments from associated business partners. … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
It's taken a while for digital TV to really come of age, and in that time Apple launched the wildly successful iPad and created … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Mike McGuirre, VP MSA Media, and Eric Bartko, Senior Marketing Research Manager Business Analysis, MSA Media, work in a unique and pivotal part of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
One guy in my gym keeps pulling the plug of the TV set out of the wall in the men's locker room, according to … Read the whole story
COMMENTARY
by Sam Vasisht
Just so you don't misunderstand me, let me start with the disclaimer that I love the idea of Internet-connected TVs. If the future is … Read the whole story