TVBlog
by David Goetzl
If Hulu had designs on building an original content business, its first foray doesn't augur much success. The first two episodes of "A Day in the Life," where documentarian Morgan … Read the whole story
by Karl Greenberg
The new TV, in-cinema, digital and social media campaign uses LMFAO's hit "Party Rock Anthem." And instead of rolling through a world where un-hip … Read the whole story
by Wayne Friedman
Branded entertainment media deals have been in a lull recently. But big booster Jordan Levin, former CEO of the WB, and his Generate company … Read the whole story
by Steve McClellan
DVR maker TiVo Inc. posted a 19% revenue gain to just over $61 million. It also received a $300 million payment from Dish Network, … Read the whole story
by David Goetzl
Twentieth Television -- the News Corp. syndication arm, which distributes shows such as "Are You Smarter Than a 5th Grader," "Burn Notice" and "Glee" … Read the whole story
by David Goetzl
Taco Bell is just one of MTV Video Music Awards sponsors using some form of in-show integration, which has helped MTV increase revenue for … Read the whole story
by David Goetzl
Hardly anyone was watching the Longhorn Network when it debuted Friday and not only because of little interest. ESPN was able to secure deals … Read the whole story
by Wayne Friedman
This summer, Fox is leading among key 18-49 prime-time viewers with an average Nielsen 2.29 million number -- but it's down 12% from a … Read the whole story
by Wayne Friedman
ABC has refused to air a commercial for The Weinstein Company's new theatrical film "Our Idiot Brother," reportedly for its suggestions of drug usage … Read the whole story
COMMENTARY
by Ed Martin
This is the time of year when I find myself contemplating many of the new series that will soon begin rolling out on the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Top-rated college football prospects are training grounds for the NFL -- pure and simple. It's an unpaid minor league of sorts for the NFL. … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
One of the things that attracted me to television advertising is TV's dominant leadership position among media for delivering massive reach and frequency against … Read the whole story
COMMENTARY
by Jane Clarke
The dynamic nature of Set-Top Box data makes for a dynamic series of terms to describe them, so "dynamic" in fact that there has … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Build a cool TV platform and viewers will come, especially if it's free. Also coming will be some tough-minded comments from associated business partners. … Read the whole story