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by Joe Mandese
A week after unveiling an aggressive plan to convince the ad industry to use its new Facebook panel as the "GRP" for online advertising … Read the whole story
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by Thom Forbes
You weren't in a time warp, Bruce Horovitz assures us in USA Today, and pardon you if thinking you were while watching the likes … Read the whole story
by Steve McClellan
News Corp. COO Chase Carey said the company has "no immediate plans" for a "Simpsons" cable channel. On the cable front, Carey said the … Read the whole story
by Aaron Baar
In the second year of its efforts to convince the world that it makes more than copiers, Xerox is showcasing how it helps two … Read the whole story
by Wayne Friedman
Coming off some multiple consumer snafus, Netflix continues to make -- and extend -- its roster of nonexclusive licensing TV deals. The newest one … Read the whole story
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by David Goetzl
Viacom ad growth is projected to come in below expectations in the current quarter, partly because of program scheduling matters, but the overall ad … Read the whole story
by David Goetzl
Even as Hulu -- a joint venture of ABC, Fox and NBCU -- is for sale, CEO Jason Kilar gave credit to the company's … Read the whole story
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by Joe Mandese
Social video analytics firm Visible Measures this morning said it closed on a $13 million round of financing led by DAG Ventures, but also … Read the whole story
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by Wayne Friedman
Though there continues to be soaring prices for sports television programming, a senior Walt Disney executive doesn't believe extra sports-tier fees for TV consumers … Read the whole story
by Aaron Baar
Time Warner Cable is looking to inject a little luxury into the television subscription space via a new ad campaign touting its nearly year-old … Read the whole story
by Wayne Friedman
Over the past five years, sports programming has climbed sharply among U.S. viewers -- with reality TV programming maintaining its position at the most … Read the whole story
by Erik Sass
Gas Station TV has secured an investment valued at $50 million from Wayne, a GE Energy business, to deploy the new inOvationTVSM media platform … Read the whole story
by Wayne Friedman
Perhaps the most highly touted show of the fall season, Fox's "X Factor" hit its starting note a bit flat in its season premiere … Read the whole story
by David Goetzl
Emilio Romano, who headed the parent of Mexicana airlines from 2004-07 along with various media roles, is taking over NBCUniversal's Telemundo unit as president. … Read the whole story
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by Wayne Friedman
Netflix management defended its recent and dramatic business model changes -- price increases, branding shifts -- saying they responded quickly to a changing marketplace. … Read the whole story
COMMENTARY
by Jane Clarke
t's not just the buying and selling of time and eyeballs that makes a marketplace. Metrics must be used to measure the quality and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Look closer at social media numbers and TV ratings. Can you draw any conclusions? Exclusions? Fox spent much on marketing and public relations efforts … Read the whole story
COMMENTARY
by Lewis Rothkopf, Op-Ed Contributor
Remember the 1980s meme about how hard it is to program a VCR? So insidious was this apparent difficulty that a system was developed … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
Google's been on an acquisition spree lately, buying 10 companies since June. Meanwhile, Google's done a fall spring-clean, shutting down 10 products and features. … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Jeff Boehme, CRO of Kantar, started his career in broadcast at NBC. From there he immersed himself in local cable at the NCC, which … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
So-called social TV marketing, and social media in general, comes down to the underlying message that word-of-mouth has always been about: "This [insert your … Read the whole story