-
by Joe Mandese
The TV ratings gods both gaveth and tooketh away Thursday as two unrelated stories sent the shares of Nielsen plummeting and rival Rentrak soaring. … Read the whole story
-
by Joe Mandese
A week after unveiling an aggressive plan to convince the ad industry to use its new Facebook panel as the "GRP" for online advertising … Read the whole story
-
by Thom Forbes
You weren't in a time warp, Bruce Horovitz assures us in USA Today, and pardon you if thinking you were while watching the likes … Read the whole story
-
by David Goetzl
Viacom ad growth is projected to come in below expectations in the current quarter, partly because of program scheduling matters, but the overall ad … Read the whole story
by Karl Greenberg
Audi, which launched its campaign for the A6 this month with creative that shows the roads as they really are, is now focusing on … Read the whole story
-
by Joe Mandese
Social video analytics firm Visible Measures this morning said it closed on a $13 million round of financing led by DAG Ventures, but also … Read the whole story
by Wayne Friedman
Looking like pieces of a regular full-length TV series, carmaker Audi and FX Networks will produce a short-form series to help promote the new … Read the whole story
by Aaron Baar
Time Warner Cable is looking to inject a little luxury into the television subscription space via a new ad campaign touting its nearly year-old … Read the whole story
by Wayne Friedman
Over the past five years, sports programming has climbed sharply among U.S. viewers -- with reality TV programming maintaining its position at the most … Read the whole story
by David Goetzl
DirecTV CEO Michael White said last week that a promotion giving new customers the "NFL Sunday Ticket" for free this year was designed with … Read the whole story
by Wayne Friedman
Perhaps the most highly touted show of the fall season, Fox's "X Factor" hit its starting note a bit flat in its season premiere … Read the whole story
-
by Wayne Friedman
Dish Network has offered an answer to the new Netflix: Blockbuster Movie Pass. But there's a catch -- you need to be a Dish … Read the whole story
by Wayne Friedman
While Fox got no improvement from its highly touted "X-Factor" on its second night, the network could still crow about its first fall season … Read the whole story
COMMENTARY
by Ed Martin
The most interesting television news of Premiere Week 2011 is the comparative underperformance of "The X Factor," which Fox and series creator Simon Cowell … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
R.E.M. is breaking up the act, according to a press announcement. So I'll wait for the 41st anniversary of the band getting back together. … Read the whole story
COMMENTARY
by Jane Clarke
t's not just the buying and selling of time and eyeballs that makes a marketplace. Metrics must be used to measure the quality and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Look closer at social media numbers and TV ratings. Can you draw any conclusions? Exclusions? Fox spent much on marketing and public relations efforts … Read the whole story
COMMENTARY
by Lewis Rothkopf, Op-Ed Contributor
Remember the 1980s meme about how hard it is to program a VCR? So insidious was this apparent difficulty that a system was developed … Read the whole story