TVBlog
by Wayne Friedman, Staff Writer
Politicians do it, as well as business entrepreneurs. That is, raising money for causes necessary for the public good. Getting money from citizens and/or powerful and unpowerful special interests has … Read the whole story
by Karl Greenberg
Why should a car keep spinning its cam shaft and burning gas when it's not moving? That's a key message for Buick in a … Read the whole story
by Aaron Baar
With the NBA season already delayed (and unlikely to start anytime soon) thanks to a labor dispute, Adidas is prepping a new marketing campaign … Read the whole story
by Mark Walsh
For TV broadcasters, prime time is 7 p.m. to 11 p.m. In radio, programming and advertising are all about morning "drive time." On the … Read the whole story
by Erik Sass
It would make sense if Americans thought about their finances at the gas pump, and Gas Station TV is providing more fuel. A content … Read the whole story
by Wayne Friedman
Although Fox's "X Factor" may not be a slam dunk from a Nielsen ratings perspective, social media-wise, it dominated all other new prime-time shows. … Read the whole story
by Wayne Friedman
More TV programming is getting into the social TV game by incorporating parts of viewers' content into shows. A Web-based series from Warner Bros. … Read the whole story
COMMENTARY
by Ed Martin
Is it possible for a series that fits squarely into the horror genre to survive on television? The debut of FX's "American Horror Story" … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Broadcast networks are touchy about brand realism on fictional shows -- especially when they don't know about it ahead of time. CBS says it … Read the whole story
COMMENTARY
by Jeremiah McMillan
The Web has exploded as a platform for people to watch all or some of their favorite shows and content, both premium and DIY. … Read the whole story
COMMENTARY
by Jane Clarke
For the past three weeks we have explored common usage terms for advertising and audience measurements. This week we continue with this line of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
NBC's "The Playboy Club" is having trouble finding viewers. Why? Too much association with sex? Too little? Or just not compelling entertainment? Moralists say … Read the whole story