by Karl Greenberg
Why should a car keep spinning its cam shaft and burning gas when it's not moving? That's a key message for Buick in a … Read the whole story
by Aaron Baar
With the NBA season already delayed (and unlikely to start anytime soon) thanks to a labor dispute, Adidas is prepping a new marketing campaign … Read the whole story
by Mark Walsh
For TV broadcasters, prime time is 7 p.m. to 11 p.m. In radio, programming and advertising are all about morning "drive time." On the … Read the whole story
by Erik Sass
It would make sense if Americans thought about their finances at the gas pump, and Gas Station TV is providing more fuel. A content … Read the whole story
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by David Goetzl
E.W. Scripps has a deal to acquire four stations from McGraw-Hill, which will make it the largest ABC affiliate group with 10 stations. The … Read the whole story
by Mark Walsh
Yahoo and ABC News have formed a new content alliance that will make ABC the leading news provider on the Web portal and reach … Read the whole story
by Steve McClellan
ZO now predicts that 2011 ad spending will be up 2.2% to $155 billion, a slight upgrade from its July estimate, but global ad … Read the whole story
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by David Goetzl
ABC is turning to Facebook for some "Extreme" marketing that taps into the increased interest in online casual gaming, particularly among females. The game … Read the whole story
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by Wayne Friedman
While the financial markets continue in turmoil, TV station owners can take heart that their biggest advertising category continues to recover with some sales … Read the whole story
by Aaron Baar
"There's a number of factors" at play for the increase, John Barrett, research director for Parks Associates, tells Marketing Daily. "On the one hand, … Read the whole story
by Wayne Friedman
Although Fox's "X Factor" may not be a slam dunk from a Nielsen ratings perspective, social media-wise, it dominated all other new prime-time shows. … Read the whole story
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by Joe Mandese
Nielsen this morning released a white papers it claims establishes audience reach and effectiveness models for online advertising, including the fact that online media … Read the whole story
by Wayne Friedman
ABC's new "Pan Am" at 10 p.m. slipped about 20% from its debut week -- down to a still decent Nielsen preliminary 2.5 rating/6 … Read the whole story
by Wayne Friedman
More TV programming is getting into the social TV game by incorporating parts of viewers' content into shows. A Web-based series from Warner Bros. … Read the whole story
COMMENTARY
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It has been more than 70 years since the first television commercial aired in the United States, yet buying traditional TV time - generally … Read the whole story
COMMENTARY
by Matt Straz
My evening commute from Manhattan back to Connecticut often takes me by Y&R;, the storied New York ad agency that has been located at … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Even in this marketplace, it is hard to discount entertainment news and entertainment business news, probably the most easily digestible news content. TMZ creator … Read the whole story
COMMENTARY
by Ed Martin
Is it possible for a series that fits squarely into the horror genre to survive on television? The debut of FX's "American Horror Story" … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Broadcast networks are touchy about brand realism on fictional shows -- especially when they don't know about it ahead of time. CBS says it … Read the whole story
COMMENTARY
by Jeremiah McMillan
The Web has exploded as a platform for people to watch all or some of their favorite shows and content, both premium and DIY. … Read the whole story
COMMENTARY
by Jane Clarke
For the past three weeks we have explored common usage terms for advertising and audience measurements. This week we continue with this line of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
NBC's "The Playboy Club" is having trouble finding viewers. Why? Too much association with sex? Too little? Or just not compelling entertainment? Moralists say … Read the whole story