TVBlog
The National Association of Broadcasters' quest to win the Great Spectrum Battle may have received some help Tuesday from a large station group. Hearst Television released a survey looking to … Read the whole story
Campbell Soup Company's V8 brand has recruited martial arts master/actor/cultural icon Jackie Chan for a major new campaign designed to power V8-brand launches, as … Read the whole story
Fourth-quarter national TV scatter market pricing appears to be mostly flat to soft -- in terms of pricing and dollar volume -- say media … Read the whole story
E.W. Scripps has a deal to acquire four stations from McGraw-Hill, which will make it the largest ABC affiliate group with 10 stations. The … Read the whole story
Yahoo and ABC News have formed a new content alliance that will make ABC the leading news provider on the Web portal and reach … Read the whole story
ZO now predicts that 2011 ad spending will be up 2.2% to $155 billion, a slight upgrade from its July estimate, but global ad … Read the whole story
While the financial markets continue in turmoil, TV station owners can take heart that their biggest advertising category continues to recover with some sales … Read the whole story
ABC is turning to Facebook for some "Extreme" marketing that taps into the increased interest in online casual gaming, particularly among females. The game … Read the whole story
Nielsen this morning released a white papers it claims establishes audience reach and effectiveness models for online advertising, including the fact that online media … Read the whole story
ABC's new "Pan Am" at 10 p.m. slipped about 20% from its debut week -- down to a still decent Nielsen preliminary 2.5 rating/6 … Read the whole story
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The media prognosticator field is a crowded one. I can't say I'm too inclined to join it. I'm no Nostradamus. I'm a sales guy. … Read the whole story
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It has been more than 70 years since the first television commercial aired in the United States, yet buying traditional TV time - generally … Read the whole story
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"Film the crazy stuff you do." That was the alleged suggestion a TV producer made to a teenager about self-filming a segment for Warner … Read the whole story
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My evening commute from Manhattan back to Connecticut often takes me by Y&R;, the storied New York ad agency that has been located at … Read the whole story
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Even in this marketplace, it is hard to discount entertainment news and entertainment business news, probably the most easily digestible news content. TMZ creator … Read the whole story
