TVBlog
by David Goetzl
The National Association of Broadcasters' quest to win the Great Spectrum Battle may have received some help Tuesday from a large station group. Hearst Television released a survey looking to … Read the whole story
by Karlene Lukovitz
Campbell Soup Company's V8 brand has recruited martial arts master/actor/cultural icon Jackie Chan for a major new campaign designed to power V8-brand launches, as … Read the whole story
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by Wayne Friedman
Fourth-quarter national TV scatter market pricing appears to be mostly flat to soft -- in terms of pricing and dollar volume -- say media … Read the whole story
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by David Goetzl
E.W. Scripps has a deal to acquire four stations from McGraw-Hill, which will make it the largest ABC affiliate group with 10 stations. The … Read the whole story
by Mark Walsh
Yahoo and ABC News have formed a new content alliance that will make ABC the leading news provider on the Web portal and reach … Read the whole story
by Steve McClellan
ZO now predicts that 2011 ad spending will be up 2.2% to $155 billion, a slight upgrade from its July estimate, but global ad … Read the whole story
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by Wayne Friedman
While the financial markets continue in turmoil, TV station owners can take heart that their biggest advertising category continues to recover with some sales … Read the whole story
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by David Goetzl
ABC is turning to Facebook for some "Extreme" marketing that taps into the increased interest in online casual gaming, particularly among females. The game … Read the whole story
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by Joe Mandese
Nielsen this morning released a white papers it claims establishes audience reach and effectiveness models for online advertising, including the fact that online media … Read the whole story
by Wayne Friedman
ABC's new "Pan Am" at 10 p.m. slipped about 20% from its debut week -- down to a still decent Nielsen preliminary 2.5 rating/6 … Read the whole story
COMMENTARY
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The media prognosticator field is a crowded one. I can't say I'm too inclined to join it. I'm no Nostradamus. I'm a sales guy. … Read the whole story
COMMENTARY
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It has been more than 70 years since the first television commercial aired in the United States, yet buying traditional TV time - generally … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"Film the crazy stuff you do." That was the alleged suggestion a TV producer made to a teenager about self-filming a segment for Warner … Read the whole story
COMMENTARY
by Matt Straz
My evening commute from Manhattan back to Connecticut often takes me by Y&R;, the storied New York ad agency that has been located at … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Even in this marketplace, it is hard to discount entertainment news and entertainment business news, probably the most easily digestible news content. TMZ creator … Read the whole story