TVBlog
by David Goetzl
Tracy Dolgin, chief of the YES Network, offered several reasons last week why "TV Everywhere" still poses significant hurdles for the industry. Two have been cited before, but there was … Read the whole story
by Mark Walsh
Promotion of fall TV shows helped to lift home page ad sales for Yahoo and other Web portals in the second half of the … Read the whole story
by Wayne Friedman
There is more multitasking social-media activity while watching television than ever before. Almost 40% of TV viewers are discussing TV shows on social-media sites, … Read the whole story
by David Goetzl
ABC research into how viewers consume video on the iPad has revealed three emerging trends: micro-mobility, parallel play and marathoning. Also, parents find their … Read the whole story
by Laurie Sullivan
Microsoft in December will begin rolling out 30-second ads in television content appearing on Xbox Live. The targeted, dynamic ads will serve up in … Read the whole story
by Wayne Friedman
An analysis by NM Incite, a Nielsen/McKinsey Company, found a 9% overall lift in social media "volume" a month before a TV show's start … Read the whole story
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by Wayne Friedman
Cable networks continue to pop into the big time, being directly competitive with the broadcast networks with specific big programming. TBS had its turn … Read the whole story
by Karlene Lukovitz
The fast-casual chain's campaign -- to span television, radio, outdoor and online advertising, public relations and social media -- will include separate, parallel Spanish-language … Read the whole story
by Wendy Davis
Entrepreneur Michael Robertson, who recently won a significant victory against the record industry over his cyberlocker company MP3tunes.com, recently launched an equally controversial service … Read the whole story
by David Goetzl
With a vested interest in set-top-box data becoming widely used, TiVo CEO Tom Rogers suggested Thursday that the TV business will suffer if Nielsen's … Read the whole story
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by David Goetzl
Fox has expanded the duties of Laurel Bernard, adding oversight of affiliate and multiplatform distribution marketing to her current role, which includes off-air marketing … Read the whole story
COMMENTARY
by Ed Martin
The "big news" about the opening weeks of the 2011-12 television season is that comedy is hot again. It certainly is a good time … Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
According to Anne Sweeney, president of Disney-ABC Television Group, we just don't know what television will become -- but one thing's for sure, it … Read the whole story
COMMENTARY
by Jane Clarke
CIMM is taking a pro-active role in advancing new media nomenclature and processes with both its Lexicon (terms and definitions associated with Set-Top Box … Read the whole story