TVBlog
by David Goetzl
In this month's version of Insights & Insanity, Glenn Beck tells of turning down a big ad buy from General Motors because his moral compass wouldn't allow him to take … Read the whole story
by Karlene Lukovitz
How does a regional pizza chain compete with the mega marketing budgets of giants like Papa John's, Pizza Hut and Domino's? A willingness to … Read the whole story
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by Joe Mandese
The cable industry has made big strides getting consumers to use video-on-demand television, but the conversation during an important industry meeting on the subject … Read the whole story
by Mark Walsh
In May, shopkick announced it was taking its mobile shopping technology to TV through a partnership with the CW network. The deal would allow … Read the whole story
by Karl Greenberg
Chrysler Group LLC's Ram Truck brand will have a big presence during this NHL season thanks to a new program that involves the brand, … Read the whole story
by Tanya Gazdik
The goal for the "Scene in Ohio" site is to capitalize on the "travel-motivating factors of mainstream media," says State Tourism Director Amir Eylon. … Read the whole story
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by Wayne Friedman
Looking to raise their digital awareness with the rise of social media, 10 major local broadcast TV groups have made a long-term deal with … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Bob Shullman, President IPSOS Mendelsohn, is a veteran in the marketing research and strategy discipline for a range of important media brands. Through his … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
TV watching is one of those weird borderline activities, at once social and antisocial: yes, you're in a room with other people, but your … Read the whole story