TVBlog
by David Goetzl
Last year, a quarter of the ads in the Super Bowl were run by auto marketers, according to Fanhouse.com. How many did people remember a week after the game, let … Read the whole story
by Wayne Friedman
Lionsgate Entertainment is now prepping a sale of its TV Guide Network. The cable network and its related TV Guide Web site could be … Read the whole story
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by David Goetzl
The Ion network is moving further into the entertainment news business as part of YouTube's effort to establish a string of channels on its … Read the whole story
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by Joe Mandese
WPP's Kantar Media unit released one of its usual historical reviews of Super Bowl performance leading up to this year’s Big Game, and calculates … Read the whole story
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by David Goetzl
Disney held firm as the ninth-most-valuable brand in the world, while MTV dropped several slots, but remained in the top 60. Others with significant … Read the whole story
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by Wayne Friedman
The Nielsen Company says the German advertising market moved up a solid 3.5% in 2011 over 2010, to a value of $32.7 billion -- … Read the whole story
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by Amy Corr
Current TV named Laura Nelson as senior vice president, communications. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Does broadcast need to be more like cable when selling shows? Does the Internet need to be more like broadcast when selling its shows? … Read the whole story
COMMENTARY
by Karen Herman
To many pop culture fans, 2012 marks the 50th anniversary of "The Jetsons," which premiered on September 23,1962. The animated series with a mid-century-modern … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The last few days have yielded some eye-popping online video stats from research firms and companies with skin in the game. For starters, researcher … Read the whole story
COMMENTARY
by Gary Holmes
One of the most important media trends of the past 40 years has been the fragmentation of the television audience into niches and sub-categories, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
From the late-to-the-party-entertainment-copy department: Madonna now claims Lady Gaga has been stealing her act -- and perhaps a song. This is not new in … Read the whole story