It wouldn't surprise if Tim Tebow popped up in a Super Bowl ad Sunday. Not one for a faith-based organization as he did several years ago, but for a proud … Read the whole story
Flagship Pepsi's "King's Court" features 201's "The X Factor" winner Melanie Amaro singing for a "royal court of rock," including "king" Elton John. Amaro … Read the whole story
PrecisionDemand, the new cross-media analytical service that maximizes TV buying for marketers, has struck an agreement with Rentrak Corp. for its key ratings service. … Read the whole story
One of the original big-ticket branded entertainment-connected TV shows, "Celebrity Apprentice" has announced a new slate of in-show sponsors: food company Kraft, drug retailer, … Read the whole story
the LMX Hispanic study, a yearly poll of 2000 U.S. Hispanic digital respondents by Ipsos MediaCT, found that digital Hispanics now spend 42% of … Read the whole story
Century 21 Real Estate has released three teaser videos for its debut Super Bowl commercial. Available on the Parsippany, N.J.-based company's Facebook page, each … Read the whole story
The Super Bowl campaign includes a pre-game release of a 1-minute 50-second extended version of "Transactions," PR initiatives, search, seeding and paid media placements. … Read the whole story
NBC has signed Kia, Sprint and Starbucks as top-line sponsors for "The Voice," the singing competition that became a surprise hit last year. It … Read the whole story
Pac-12 Enterprises has hired David Aufhauser as vice president and general manager of digital media. The hire comes as the subsidiary of the Pac-12 … Read the whole story
Angel Annussek has been promoted to vice president of original programming for truTV. Read the whole story
Are you marketing an original TV show on the Internet -- and hoping to get an audience of a decent size? You need to … Read the whole story
We shouldn't delude ourselves into thinking that "Downton Abbey," which this season dramatizes the effect of World War I on the aristocratic Crawley family … Read the whole story
Less programming usually means more viewers -- especially for sports and reality shows. ESPN is reporting that, through 14 NBA games, its total viewers … Read the whole story