TVBlog
by David Goetzl
Some members of the media - not sure whom - rush each spring to attach a figure to the pricing ups or downs in the upfront market. "Soaring Market, CPMs … Read the whole story
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by Joe Mandese
A number of disparate, ad-hoc efforts to overcome some key obstacles that have been stifling the growth of the video-on-demand advertising marketplace came together … Read the whole story
by Karlene Lukovitz
Flagship Pepsi's "King's Court" features 201's "The X Factor" winner Melanie Amaro singing for a "royal court of rock," including "king" Elton John. Amaro … Read the whole story
by Wayne Friedman
Media stocks will gain "positive sentiment" in the coming months from expected strong national TV upfront pricing for spring's upfront advertising market. Brian Wieser, … Read the whole story
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by Joe Mandese
Industry ratings watchdog the Media Rating Council has withdrawn accreditation for Arbitron's portable people meter ratings reports in five markets: Cleveland, Portland OR, Riverside-San … Read the whole story
by Karl Greenberg
The automaker is adding a sweepstakes element activated by a smartphone app to an ad that will air on the Super Bowl that extends … Read the whole story
by Karlene Lukovitz
The humorous, 30-second spot, taglined "Power Up, People," portrays a pair of small-town policemen who "power up" each morning by eating belVita Biscuits for … Read the whole story
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by Wayne Friedman
Hulu's Super Bowl ad features Will Arnett ("Up All Night," "30 Rock" and "Arrested Development") in front of the "Hollywood" sign looking to open … Read the whole story
by Karl Greenberg
The Super Bowl campaign includes a pre-game release of a 1-minute 50-second extended version of "Transactions," PR initiatives, search, seeding and paid media placements. … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Some of the viewing public are adopting different behaviors, but not in sufficient numbers to seriously disrupt the TV business. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It's all about "business" at Fox's "X-Factor," according to outgoing judge Paula Abdul, who didn't elaborate further. Does this "business" come down to what … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a recently released whitepaper from comScore, the Millennial generation is viewed by marketers as one of the most valuable segments of the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Are you marketing an original TV show on the Internet -- and hoping to get an audience of a decent size? You need to … Read the whole story