TVBlog
by David Goetzl
The media is cynical and sneering. As vigilant watchdogs protecting the American public, its members know all corporations are engaged in mercenary activity, willing to trample the little guy to … Read the whole story
by Karl Greenberg
In TiVo's Top 10 list of most-viewed Super Bowl ads, based on anonymous audience research data, Doritos grabbed two of the top three spots … Read the whole story
by Wayne Friedman
Big TV station owner Belo Corp. witnessed lower advertising revenue in the fourth quarter due to lower political advertising, but continued to see strong … Read the whole story
by David Goetzl
Nielsen is set to begin offering sales data from Wal-Mart in the second quarter, which will supply a fuller picture of U.S. retail activity … Read the whole story
by Karl Greenberg
Lexus has a new ad campaign for the 2013 Lexus GS that is borne on the wings of what Lexus says is among its … Read the whole story
by Wayne Friedman
For the third year in a row, the Super Bowl set a record for the most-watched program in TV history -- hitting 111.3 million … Read the whole story
by Sarah Mahoney
Doritos' murderous Great Dane came in second, followed by Bud Light's Rescue Dog, M&M's Ms. Brown and Skechers' Mr. Quiggly. (And, yes, that means … Read the whole story
by Wayne Friedman
A big-budgeted multiplatform marketing effort for "Smash," NBC's new workplace drama about producing a musical, delivered a good but not great performance on Monday … Read the whole story
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by David Goetzl
An arm of Time Warner has invested $15 million in Conviva, which provides the technological backbone for online video platforms such as TV Everywhere, … Read the whole story
by David Goetzl
Verizon and Coinstar said they would kick off a co-venture that will allow customers to obtain DVDs at Redbox's 35,000-plus kiosks and view content … Read the whole story
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by Amy Corr
Cannella Response Television hired Randy Suchy as support & project manager. Read the whole story
by Mark Walsh
Despite all the hoopla around two-screen viewing, findings from market research firm NPD Group indicate that interaction with smartphone apps during the Super Bowl … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
"Who is that, and what the hell is she wearing?" my daughter asked as the NBC Super Bowl pre-game show started with some country-like … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
You have lingering complaints about the Super Bowl? A bad throw or two? One or two dropped footballs, just fingers away? An errant halftime … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
There has been a lot of press on the drop in Nickelodeon's ratings, but no absolute confirmation on what has caused the drop, or … Read the whole story