Television News Daily
Thursday, February 16, 2012

TVBlog

Mobile Devices Might Upend DRTV
by David Goetzl

As consumers increasingly watch TV with a smartphone in hand, it bears asking whether the direct-response TV (DRTV) business will suffer. The device-in-hand behavior gives advertisers a chance to get … Read the whole story

  • Craft Brewer Presents 'Least Interesting Man'
    by Karlene Lukovitz

    Craft beer brewer Breckenridge Brewery of Colorado is extending its low-budget "Truth in Beervertising" TV campaign with two new spots parodying big-brand beer advertising. Read the whole story

  • ANA: TV Media Budgets Up, Aided By STB Data
    by David Goetzl

    New research from the Association of National Advertisers and Forrester shows 76% of marketers plan to keep their media budgets stable in 2012. About … Read the whole story

  • TV Retrans Fees Soar 27%
    by Wayne Friedman

    Average monthly retransmission fees that TV stations get from cable, satellite, and telco video services continue to climb. Now the average monthly fee is … Read the whole story

  • DirecTV Gains In Revenue, Subscribers
    by Wayne Friedman

    DirectTV grew healthy U.S. revenues -- but with a smaller number of new subscribers -- during the fourth quarter 2011. For the year, DirecTV … Read the whole story

  • CBS' Ad Base Holds Steady, Retrans Sees Uptick
    by Wayne Friedman

    Looking at overall entertainment revenue for the CBS Televison Network, its studios, distribution, CBS Films and its interactive business, the company had a 1% … Read the whole story

  • COMMENTARY
    Jeremy Lin's Lesson For Entertainment Or Sports Success
    by Wayne Friedman, Staff Writer

    By looking at the numbers, few NBA general managers thought that previously unknown Harvard graduate Jeremy Lin would average well over 25 points a … Read the whole story

  • COMMENTARY
    Set-Top Box Lexicon: Pods
    by Jane Clarke

    Continuing on the commercial pod theme from the past weeks, let us now consider the common elements associated with pods. These constants help in … Read the whole story

  • COMMENTARY
    Ad Load in Online TV Doubles in 2011
    by Daisy Whitney, Op-Ed Contributor

    If you've been feeling like you're seeing more ads when you watch 30 Rock online, that's because you are. Long-form online video - like … Read the whole story

  • COMMENTARY
    Aereo Joins Influx Of Low-Cost TV/Video Services
    by Wayne Friedman, Staff Writer

    Program packages costing consumers around $10 per month have been attracting TV business entrepreneurs. For example, Netflix basic streaming and Hulu Plus both cost … Read the whole story