Television News Daily
Thursday, February 23, 2012
  • Canoe Drops ITV Mission, Most Staff To Focus On VOD Ad Initiatives

    Canoe Ventures, the partnership of major cable companies created to make scaled addressable and interactive TV a reality, is redefining its mission and drastically ... Read the whole story

  • Google Moves Into Traditional TV, Files For Cable Franchise

    Google will move into traditional TV waters next year after filing for a couple of cable TV franchises in the Midwest last Friday. Google ... Read the whole story

  • Hyundai Hits Oscars With Wes Anderson

    The strategy is par for the course for the automaker, which has adhered to what it calls a "Big Voices in Big Places" approach ... Read the whole story

  • NBC Gains Steam, 'Loser' Gains

    Broadcast programming on Tuesday night tightened up a bit -- leader CBS shrank slightly, while third-place NBC and fourth-place ABC picked up some viewers. Read the whole story

  • Future Of TV Check-Ins May Depend On The Amenities

    Checking In? Immediately, I think of making a phone call to one's family. But the newer definition addresses a bigger media world -- letting ... Read the whole story

  • Social Media, Tablets, and Live TV

    Tablets help networks push viewers to watch TV live. Speaking at the OMMA Tablet Revolution, Dennis Adamovich, senior vp of brand digital activation/GM Festivals, ... Read the whole story

  • Where do tablets go wrong with TV?

    Drawing viewers away from live TV experiences via tablet experiences. Not a good idea. Dominique Nguyen, director of Bravo Emerging Media for NBC Universal, ... Read the whole story

  • Set-Top-Box Lexicon: Commercial Indices

    Recent columns have examined commercials from several aspects: avoidance, retention, engagement and measurement. Rounding out this discussion is this week's column on various commercial ... Read the whole story