Television News Daily
Monday, February 27, 2012
  • And The Winner Is.. Cinema Ads: Brain Research Shows They're More Emotionally Engaging Than TV Spots

    If you're one of the billion-plus people who watched the Oscars last night, you probably already know how emotionally engaging cinema is. Now there's ... Read the whole story

  • Mercedes-Benz Focuses On Icons

    Mercedes-Benz USA is using the national broadcast of the Academy Awards ceremony as a springboard for its new marketing campaign, "State of the Art." ... Read the whole story

  • Will JCPenney's 'Ellen' Ads Backfire?

    Some critics say the ads, from San Francisco-based Brandadvisors, are premature -- and may even drive business to competitors like Kohl's and Macy's before ... Read the whole story

  • If TV Shows Can Hide Behind Walls, Why Not The Social Media Buzz Around Them?

    Walls are going up all around the media, particularly at newspapers and on social media. Will the construction of TV walls keep pace? Read the whole story

  • Canoe Ventures, Linsanity & TV ROI

    You know what they say about the best-laid plans: more often than not, they don't really get you anywhere. That was the lesson of ... Read the whole story

  • Social Media Drives TV Watching

    Everyone knows that the "screens" (TV, laptop, mobile device, another mobile device) are colliding and overlapping, but how exactly do online behaviors and TV ... Read the whole story