Billy Crystal proved to be a superb host in his return to the Oscar-cast, mostly through his jokes tapping into the zeitgeist from iPads to Occupy Wall Street. Madison Avenue … Read the whole story
If you're one of the billion-plus people who watched the Oscars last night, you probably already know how emotionally engaging cinema is. Now there's … Read the whole story
Mercedes-Benz USA is using the national broadcast of the Academy Awards ceremony as a springboard for its new marketing campaign, "State of the Art." … Read the whole story
Some critics say the ads, from San Francisco-based Brandadvisors, are premature -- and may even drive business to competitors like Kohl's and Macy's before … Read the whole story
Walls are going up all around the media, particularly at newspapers and on social media. Will the construction of TV walls keep pace? Read the whole story
You know what they say about the best-laid plans: more often than not, they don't really get you anywhere. That was the lesson of … Read the whole story
Everyone knows that the "screens" (TV, laptop, mobile device, another mobile device) are colliding and overlapping, but how exactly do online behaviors and TV … Read the whole story