TVBlog
by David Goetzl
In this month's Leaders & Bleeders, CNBC could draw viewers as the stock market gains steam, while the NBA appears primed to give TNT and ESPN huge ratings bumps, thanks … Read the whole story
by Karl Greenberg
Buick is about to launch a raft of TV ads and marketing activity aimed at getting eyes on its latest car and smallest vehicle … Read the whole story
by Karlene Lukovitz
Competing with a raft of tech and telecom brand spots, Samsung's ads for its Galaxy Note and Smart TV with Smart Interaction pulled the … Read the whole story
by Wayne Friedman
Six years ago, DVR usage represented 1.6% of our overall TV time. Now that number is 8%, according to new Nielsen Company data. Female … Read the whole story
by Laurie Sullivan
Game developers will soon have the ability to connect Total Immersion's augmented reality technology with Unity, creating D'Fusion for Unity, a gaming tool that … Read the whole story
by Gavin O'Malley
Sports fans still love their big screens, but new research indicates the Web is changing how athletics are enjoyed worldwide. Across Europe, the Web … Read the whole story
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by Wayne Friedman
Shifting its usual Tuesday lineup -- switching "American Idol" for "Glee" in particular -- gave Fox an easy win on the night. Fox grabbed … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It's pre-upfront time and network executives are touting double-digit price increases. So what else is new? Speaking at a recent investor event, CBS Corp. … Read the whole story
COMMENTARY
by Jane Clarke
There are often several ways to describe the same measurement metric in media-speak. A good example is Reach (or Cume), which can be reported … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
More new TV video platforms will start this year. But there'll be a price to pay -- for all concerned. Read the whole story