TVBlog
by David Goetzl
Sure, Denver Broncos fans are thrilled today with news that arguably the greatest quarterback of all time is set to join their team this fall. No doubt, there's also been … Read the whole story
by Wayne Friedman
GroupM and Nielsen say they will develop the long-sought-after holy grail of combining traditional TV and online metrics for individual media campaigns. The new … Read the whole story
by Tanya Gazdik
American Airlines, the official airline of the show, Q'VIVA! The Chosen, has teamed up with the show's producers to offer fans a chance to … Read the whole story
by Sarah Mahoney
Called "Life in Color," the song is featured in TV ads and a two-minute film, shot by famed fashion photographer Bruce Weber, as well … Read the whole story
by Karlene Lukovitz
Building on its "Legendary Lines" Facebook app, where myriad Dos Equis fans daily post their own witty lines about the MIM (and get rewarded … Read the whole story
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by Thom Forbes
"Mad Men" Mania is upon us this week as Newsweek devotes this week's issue to a retro look at the watershed 1960s, the era … Read the whole story
COMMENTARY
by Roger C. Wood
2012 promises to be the most tumultuous year ever in TV media buying as digital video gives advertisers more choices and TV networks more … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
February was a big month for social TV chatter, driven by events like the Oscars, the Super Bowl and the Grammys. In addition, the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Interesting view on a well-reported subject. Marketers buying TV media need to take into consideration the distraction factor with more viewers spending time multitasking … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Contrary to conventional wisdom, "The vast majority of digital video ad dollars are not coming from TV," according to Randy Cohen of Advertiser Perceptions, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
When should you expect an entertainer to delivery journalistic-type content? Short answer: Never. When should you expect an entertainer to delivery a "story"? Short … Read the whole story