TVBlog
No shocker here: There appears to be a massive gulf between what Washington mandarins think and you and your neighbors do. Refreshingly, CNN's Erin Burnett condemned politicos of both sides … Read the whole story
Taking out local digital business, BIA/Kelsey says local traditional media revenues -- TV, print, radio and other local media -- will barely move by … Read the whole story
In another striking move for the upstart measurement company, Rentrak has inked a deal with the CW network, where the entity owned jointly by … Read the whole story
Called "Life in Color," the song is featured in TV ads and a two-minute film, shot by famed fashion photographer Bruce Weber, as well … Read the whole story
Premium networks like HBO, Cinemax and Showtime registered impressive subscriber bumps, giving the sector more momentum than the overall customer additions to cable, satellite … Read the whole story
For the first time in more than a decade, TV network news climbed -- a hike of 4.5% on average or 972,700 in 2011 … Read the whole story
Building on its "Legendary Lines" Facebook app, where myriad Dos Equis fans daily post their own witty lines about the MIM (and get rewarded … Read the whole story
Longtime marketing industry analyst Brian Wieser says entrenched entities throughout the TV ecosystem "have nothing to worry about" regarding new gambles to create Web-based … Read the whole story
- COMMENTARY
Stripping away all the buzz and technology, at its core social media is just another way to tell a story and simultaneously grow your … Read the whole story
- COMMENTARY
Contrary to conventional wisdom, "The vast majority of digital video ad dollars are not coming from TV," according to Randy Cohen of Advertiser Perceptions, … Read the whole story
- COMMENTARY
When should you expect an entertainer to delivery journalistic-type content? Short answer: Never. When should you expect an entertainer to delivery a "story"? Short … Read the whole story
- COMMENTARY
Maybe you've heard this already, but a new season of "Mad Men" is returning to television Sunday night. But it's not just the TV … Read the whole story
- COMMENTARY
Spoiler alerts are now ongoing in entertainment coverage, which can be good and bad news for TV marketers. Read the whole story
- COMMENTARY
Interesting view on a well-reported subject. Marketers buying TV media need to take into consideration the distraction factor with more viewers spending time multitasking … Read the whole story
