Local ad-spending growth will lag the total U.S. expansion this year, but will be even more adversely impacted by the decline in political ad … Read the whole story

U.S. advertising spending is expected to grow 12.3% in 2026 as major sporting events deliver large audiences and fears about the economy recede, according … Read the whole story

Replacing "Spider-Man: Brand New Day" in the top spot, "Practical Magic 2" had a 92% positive audience score, per Rotten Tomatoes, but critics posted … Read the whole story

Comic spot is part of streamer's campaign to give "people an emotional reason to turn to Tubi." Read the whole story

Just in time for tonight's live awards telecast, here's my brief history of the Emmys, and my recommendations for making them better and boosting … Read the whole story

Top streamers have added 18% more ad minutes on average for the top 9 premium platforms in August vs. January 2026. Growing interest in … Read the whole story

Advertisers likely did not anticipate the top tech execs' sudden calls for a voluntary AI slowdown, as they spent the past year bracing for … Read the whole story

Marketing and business data should be used to drive future growth, not just report on past spending, according to Google. Read the whole story