"Fandom is diffused across multiple kinds of media and content," says Hub Entertainment Research Read the whole story

While two-thirds of Americans watched the terrorist attacks unfold live, more than a quarter experienced it first in their own minds and only later … Read the whole story

Summer blockbusters are strong marketing teasers for TV subscribers - especially 'churners.' This builds on a level of brand awareness money can't buy, according … Read the whole story

Unfortunately, the Internet's traffic growth will increasingly be "freeloading" bots, not humans paying with clicks. Something will have to give. Read the whole story

Google's automated systems will match ads based on the actual language of the ad copy and landing pages. The ad platform will also begin … Read the whole story