Much of the industry's future is dependent on an advertiser knowing how many people watch its ad on what screen. So, entities from Arbitron to Ernst & Young are involved … Read the whole story
Also brand new is an ad campaign that will presage the arrival of the armada of new Nissan vehicles. The effort breaks on April … Read the whole story
Coca-Cola looks to focus its TV ad spending on so-called DVR-proof events, while buttressing them with 360-degree campaigns. With ad-skipping rampant, the company has … Read the whole story
Infiniti is hoping to fill a gap in its product lineup and in the process, give the rough shoulder to Acura's MDX three-row luxury … Read the whole story
There's a new player in the mass end of the natural skin-care products line, with Scerene Healthcare Products rolling out its Puristics line in … Read the whole story
Technology-minded TV companies should take note of how new high-tech movies fared among theatrical marketers: Revenues from 3D movies dropped nearly 20% in 2011 … Read the whole story
Fox's big marketing push for "Touch" came in pretty much as expected -- a decent time period debut on the back of "American Idol." Read the whole story
The new NBC show "Bent" pulled in with the lowest rating ever for a new NBC comedy: a Nielsen preliminary 1.0 rating/3 share among … Read the whole story
According to Kantar Media Intelligence 2011 Ad Expenditures Data, general market media, including digital, but with the exception of TV, stagnated during the last … Read the whole story
The X Factor, Fox and SYCOTV created a series of interactive pieces for the U.S. debut of The X Factor, but the most innovative … Read the whole story
As with last week's column on Average Frequency, we examine the definitions of Frequency's companion metric, Average Reach. Interestingly, while Average Frequency definitions include … Read the whole story
Layoffs aren't happy affairs, but given the increasingly fickle nature of journalism, entertainment and even media agency positions, comings and goings can be a … Read the whole story
One of the best moments in what has proven to be a decidedly uneven season for Fox's "American Idol" came this past Wednesday on … Read the whole story
One of the few areas where some big TV production companies still make a lot of money is in selling shows on a global … Read the whole story