TVBlog
by David Goetzl
The DVR has caused plenty of financial wounds in the ad industry, but TV Everywhere could provide a degree of pocketbook healing. That's why programmers should follow Turner's lead and … Read the whole story
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by Wayne Friedman
TV media buying and selling executives now seem to have a similar perspective for the upfront selling period for the 2012-2013 TV season: modest … Read the whole story
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by Ross Fadner
In a bid to take so-called eSports mainstream, CBS Interactive Tuesday revealed exclusive partnerships with two of the competitive video game industry's biggest players … Read the whole story
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by Wayne Friedman
Media General grabbed double-digit gains in revenue from its television stations amid higher political advertising and retransmission revenue in its first quarter of 2012. … Read the whole story
by Laurie Sullivan
Google announced Active GRP and Active View Wednesday. The tools integrate into the DoubleClick for Advertisers ad-serving tool that publishers and marketers use. Calculations … Read the whole story
by Karl Greenberg
The temps who will perform the duties for the three people Mitzubishi chooses for the "play day" will not come from Kelly Girl. Instead, … Read the whole story
by Karl Greenberg
The campaigns will include national and local television ads; digital advertising; and a new version of a retail program launched last year to get … Read the whole story
by Karl Greenberg
The spot will run during prime time on ABC,CBS,Fox, and NBC on shows like "Biggest Loser," "The Voice," "The Bachelor," and sports programming including … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Comcast levies "data use" caps for some apps, but not for its Xfinity Xbox app. Reed Hastings, chief executive officer of Netflix, says this … Read the whole story
COMMENTARY
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You have to admit that the announcement "He was caught with chewing gum on the pubis!" is a new one, a big surprise no … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Pat Dineen, SVP Nielsen, is a member of Nielsen's Local Television Audience Measurement Product Leadership team. His responsibilities include leveraging Nielsen's technology and know-how … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
While watching live TV, I use the mute button a good percentage of the time when commercials come on. (Sorry, marketers. You still don't … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
More than 25% of all video viewing in broadband homes in the U.S. is taking place on venues besides the TV, according to fresh … Read the whole story