Rolling out an ad sales partnership with Comcast Sports Group, NBC Owned Television Stations will sell national ads for four Comcast Sports Networks -- beginning with New England this month, and
then moving on to Mid-Atlantic, Northwest and Philadelphia.
The deal had a (successful) beta test of sorts with last summer's partnership between NBC Owned Stations and New England Cable
News, which is also part of Comcast Sports Group, writes Lindsay Rubino.
Read the whole story at Broadcasting & Cable »