Total U.S. TV ad spending appears to have crossed the $70 billion mark for the first time in 2011. Sports advertising also posted growth over a similar stretch, though surprisingly … Read the whole story
TV political advertising data, available to the public at TV stations and at the FCC, will now be available online -- much to the … Read the whole story
Ads and messaging in and around smart/Internet-connected TVs can make for a greater impact with consumers. Read the whole story
Hammers and nails, small furry animals and toys, and perhaps some beer and pizza -- that's what we are thinking about while watching some … Read the whole story
Car-service company GroundLink is looking to build national awareness by appealing to the secret agent that lives within every person who might use its … Read the whole story
According to Journal Communications, which publishes the "Milwaukee Journal Sentinel" among other newspapers, total revenues fell 1.9% to $82.3 million in the first quarter … Read the whole story
Today's VideoDaily Roundup starts with a skeptical take on video's Digital Content NewFronts. Next, reports claim that a major investor is preparing to offload … Read the whole story
Television never ceases to amaze me. Just when I think I've seen it all, along comes a new drama series about a masseuse that … Read the whole story
This is a special time in the ad industry. What happens in the second quarter's upfronts will go a long way toward determining industry … Read the whole story
For many years, broadcast viewer erosion due to cable grabbed big headlines. Now we lump all TV viewing together in one brew. That's because … Read the whole story
For cable operators, the return-path transfer of the data is done via the Internet. The speed by which the data transfer occurs depends on … Read the whole story
National advertisers this time of year might be feeling the push and pull of networks promising fresher, original material. This provides the patina of … Read the whole story