Television News Daily
Monday, April 30, 2012
  • Undertone Goes On-The-Air, Uses TV To 'Pitch' Online Ad Buys

    Last year, more than 4.8 trillion display ads were served online, according to a new ad campaign breaking today by online ad network operator … Read the whole story

  • VideoDaily Roundup: Hulu Considers TV Everywhere Model

    There is lots of speculation in today's Video Daily Roundup, starting with a report that Hulu is considering moving to a TV Everywhere-type authentication … Read the whole story

  • Tablet Second Screening Captures Every Demo

    Prime time is tablet time, Nielsen finds in its latest snapshot of two-screen practices. But unlike many digital behaviors that preceded it, simultaneous tablet … Read the whole story

  • If The Web Helps TV Advertising, What Will Help Online Video Ads? Better Programming

    What the Web lacks and was/is television's ace, perhaps, is programming. Only if you program the content better do you create the kind of … Read the whole story

  • Do Other Media Need Upfront Markets?

    Will there be more value, real and perceived, in the upfront this year? And not just for TV, but for the usual wannabe media … Read the whole story