It startled plenty when Netflix CEO Reed Hastings indicated last year his company's principal opposition was not Hulu or Amazon, but the Cadillac of premium TV content -- HBO. After … Read the whole story
Nielsen this morning released preliminary estimates for television's so-called "universe" -- the percentage of U.S. households with at least one conventional TV set capable … Read the whole story
Amid still-troubling TV network ratings concerns -- and some weak advertising results -- Viacom's media networks were the highlight of its quarterly earnings report. Read the whole story
Nielsen data indicates that Americans continue to love the traditional TV set, but their ways of watching TV content are changing. The average American … Read the whole story
Looking to change the idea that being or wearing a "suit" is somehow undesirable, Men's Wearhouse is targeting a younger, hipper client in a … Read the whole story
Barnes & Noble positions itself as marriage savior in a new campaign for its latest e-reader innovation, the Nook Simple Touch with GlowLight, the … Read the whole story
According to Digiday's semi-annual poll of predominately digital agencies, brands, publishers and ad networks or intermediaries, the rate of planning television and online video … Read the whole story
I'm hoping that even all of the techno-forward people who read this column still experience occasional moments of wonder at what all of these … Read the whole story
Of all the potential uses of return-path data, (RPD) local measurement arguably offers one of the top initial values. Recently I interviewed Pat Dineen, … Read the whole story
Let's give a nod this week to organizations in the advanced television space, specifically the ATVEF (the Advanced Television Enhancement Forum) and the ATSC … Read the whole story
We exist in a media a la carte world when it comes to new digital platforms. After all, the program -- or the content … Read the whole story