TVBlog
by David Goetzl
What's at the root of Nickelodeon's ratings trouble? Not even the best minds at MIT can do more than theorize. Is it Netflix? Parents loading up DVRs? A general decline … Read the whole story
by Aaron Baar
Looking to change the idea that being or wearing a "suit" is somehow undesirable, Men's Wearhouse is targeting a younger, hipper client in a … Read the whole story
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by Joe Mandese
MPG's Collaborative Alliance has entered into a formal agreement with Nielsen TV audience measurement rival Rentrak, and its first project is to create a … Read the whole story
by Karlene Lukovitz
On-screen title copy during the spot announces the tagline: "Pain has its place ... just not in tequila." Accompanying copy for the bottle shot … Read the whole story
by Aaron Baar
Barnes & Noble positions itself as marriage savior in a new campaign for its latest e-reader innovation, the Nook Simple Touch with GlowLight, the … Read the whole story
by David Goetzl
Univision CEO Randy Falco acknowledged the increased competition in the Spanish-language TV space, but suggested the company's entrenched leadership will continue -- even as … Read the whole story
by Wayne Friedman
Closing in on the end of the season, the second week of the big May sweeps period gave Fox another Thursday night win. But … Read the whole story
by Karlene Lukovitz
Themed "It's Yes Food," the campaign - one of the largest in Oscar Mayer's history - kicked off with three humorous TV spots showing … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Ask yourself the obvious question about original programming on digital platforms: How can the likes of Hulu, YouTube, AOL or Yahoo pay for topflight … Read the whole story
COMMENTARY
by Jane Clarke
Let's give a nod this week to organizations in the advanced television space, specifically the ATVEF (the Advanced Television Enhancement Forum) and the ATSC … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
We exist in a media a la carte world when it comes to new digital platforms. After all, the program -- or the content … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Like many others trying to figure out what will happen at this year's TV upfront, I spent the morning at the annual IRTS Newsmaker … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Recently, my son wanted to see a different TV show than the one his sister was watching on the big screen. I said he … Read the whole story
COMMENTARY
by Ed Martin
Programming executives at the broadcast networks next week will be locked away in conference and screening rooms, making all-important decisions about their 2012-13 schedules. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The National Hockey League is going beyond Social TV with second-screen gaming that revives a familiar predicitive play model. The hope is not only … Read the whole story